![]() I’m sorry, that’s what gets me worked up about this company…they have all these wrong priorities.”įor the record, Eddy Cue has been with Apple since 1989, and was there prior to Jobs’ return to the company. You know, he wouldn’t have survived a day if Steve was around. “You look at Eddy Cue the guy was hanging out at the playoffs when iCloud was burning for 6 hours. Nobody cares if you do Planet of the Apps.” You want to do something nice? Make a better phone, which people want to keep buying. “If you want to do something for the shareholders make interesting damn MacBooks, which people can buy. This trend hasn’t gone unnoticed by many Apple reporters, including Malik: In the meantime, Apple’s Mac lineup has languished as customers await new hardware. With the exception of the 12″ MacBook and the iMac, Apple’s computers haven’t seen significant updates in well over a year, with the Mac Pro going on three years without an update since the “ Can’t innovate anymore my ass” launch. “We are only going into the content business that we think are really tied to our products. In a recent interview with The Hollywood Reporter, Cue stated that Apple is interested in boosting Apple Music, not competing with Netflix: Listen to Om Malik talk about Apple beginning at 31:05 Don’t try and do this stupid penny ante stuff which adds no value to the company, absolutely none.” “They want to do entertainment content? Buy damn Netflix and move on from there. Malik, however, thinks that Apple could do a better job of acquiring entertainment properties: Musician will.i.am will work in an advisor role, as will Gary Vaynerchuk, better known as Gary V.Īlthough Apple’s Senior Vice President of Internet Software and Services, Eddy Cue, has stated that the company has no interest in creating additional original television shows, Apple did recently acquire the viral Late Late Show segment ‘Carpool Karaoke’. The show, which has been rumored to be in the works since earlier this year, will feature Hollywood actress Gwyneth Paltrow, who will serve as a mentor to contestants. They should be building better products and not stupid TV shows around those products.īack in mid-July, Apple issued an open casting call for its reality TV show Planet of the Apps. It’s like, what? Somebody needs to make friends in Hollywood and so we should do a show like this? This is just such nonsense. “You were asking me what is the problem with Apple? Not the lightning port - this kind of stupidity of building a TV show around apps. Malik didn’t mince words when it came to discussing Apple’s perceived lack of focus, its Hollywood connections, and entertainment aspirations. On a recent episode of TWiT’s This Week in Tech, GigaOM founder, Om Malik, had some harsh words for Apple’s upcoming Planet of the Apps reality TV show, attributing it to what he sees as disturbing lack of focus for the Cupertino-based company.
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